Meetings & Events

The Summit

May 6-8, 2018
Marriott Philadelphia

About Us

The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.

The objectives of the organization are:

  1. To promote and enhance the image of the marketing research, business intelligence, and strategic planning disciplines to

    • provide guidance on ethical issues in marketing research and business intelligence
    • communicate to management the value added by marketing research and business intelligence
    • provide benchmarking input on job content and levels

  2. To provide education and training to enhance members' knowledge and skills by sponsoring meetings, workshops, and training sessions.

  3. To provide a forum to address industry issues

    • facilitate development of new databases
    • ensure quality control, standardization, and enhancement of current databases
    • conduct surveys on critical issues
    • provide input on marketing research certification

  4. To communicate/serve as liaison with

    • ethical pharmaceutical, biotechnology, diagnostic, and medical device companies
    • marketing research agencies
    • marketing research associations (e.g., EphMRA, PMRG, CPMRA, JP-MG)
    • industry/marketing associations (e.g., PhRMA, HBA, AMA)
    • other professional associations (e.g., SCIP, PDMA, PPDA)

  5. To provide input for other appropriate issues.