About Us

The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.

The objectives of the organization are:

1. To promote and enhance the image of the marketing research, business intelligence, and strategic planning disciplines to
   
   
   • provide guidance on ethical issues in marketing research and business intelligence
   • communicate to management the value added by marketing research and business intelligence
   • provide benchmarking input on job content and levels
   
   
2. To provide education and training to enhance members' knowledge and skills by sponsoring meetings, workshops, and training sessions.
   
   
3. To provide a forum to address industry issues
   
   
   • facilitate development of new databases
   • ensure quality control, standardization, and enhancement of current databases
   • conduct surveys on critical issues
   • provide input on marketing research certification
   
   
4. To communicate/serve as liaison with
   
   
   • ethical pharmaceutical, biotechnology, diagnostic, and medical device companies
   • marketing research agencies
   • marketing research associations (e.g., EphMRA, PMRG, CPMRA, JP-MG)
   • industry/marketing associations (e.g., PhRMA, HBA, AMA)
   • other professional associations (e.g., SCIP, PDMA, PPDA)
   
   
5. To provide input for other appropriate issues.