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Member Announcement Details

News Title: Research Partnership’s Quantitative Experts to Present Live Webinar – Ensuring an Actionable Segment
News Topic: Live webinar: Ensuring an actionable segmentation - Register now for free
Date: 2016-Sep-13

Quantitative experts at healthcare market research and consultancy specialist Research Partnership are to host a free live webinar later this month entitled ‘Ensuring an Actionable Segmentation. Scheduled for Wednesday 28th September, 15:00 BST (4pm CEST / 10am EDT), the webinar will explore some of the key opportunities and challenges pharma market researchers face when conducting a segmentation study.  

Presenters Tom Nolte, Head of Business Analytics, North America and Associate Director Dr Marianne Jaeger will discuss the benefits and potential pitfalls of conducting global segmentation research and examine the best techniques to ensure that the communications and targeting strategies are adopted by internal stakeholders.  

Utilising knowledge and experience garnered from more than 25 years of conducting global segmentations Tom and Marianne will identify the key challenges that prevent successful execution and explore the ways in which researchers can overcome these issues and ensure that an actionable segmentation is used effectively across the business.

The webinar will last for approximately 25 minutes and will be followed by a live question and answer session. Registrants may submit any questions they have in advance of the presentation when they sign up.  

If you would like to attend this free webinar please visit to register. If you are unable to attend, but would like to view the recording, register now to receive a web link after the live broadcast. Please note that this webinar is not open to personnel from competitor organisations.  

To find out more about Research Partnership’s experience and expertise in segmentation or any other areas of quantitative research, please visit

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